In a letter Friday to Kroger CEO Rodney McMullen, Congresswoman Rashida Tlaib (D-MI) said the plans — which involve using facial recognition tools in digital displays to target advertising to customers and collect information on them — potentially pave the way for biased pricing discrimination.
“Studies have shown that facial recognition technology is flawed and can lead to discrimination in predominantly Black and Brown neighborhoods,” Tlaib wrote in the letter, which was posted on social media Tuesday. “The racial biases of facial recognition technology are well documented and should not be extended into our grocery stores.”
Kroger is the largest grocery store chain in the country with nearly 3,000 stores and $3.1 billion in profits in 2023. Kroger and other retailers already use electronic shelving labels instead of paper labels to rapidly adjust prices based on a variety of factors, including time of purchase, where a grocery store is located and other data.
The plan to use facial recognition technology could allow the retailer to build individual profiles on customers, based on data like their gender and shopping habits.
In an August letter sent to McMullen about the same plans, Sens. Elizabeth Warren (D-MA) and Bob Casey (D-PA) said they were concerned about the chain building “personalized profiles of each customer, and then use those profiles ‘to determine how much price hiking each of us can tolerate,’ quickly updating and displaying the customer’s maximum willingness to pay on the digital price tag.”
The use of facial recognition tools in Kroger stores also raises concerns about how Kroger intends to “adequately” safeguard customer data, the Warren and Casey letter said.
Mask mandates may not be in effect but I can wear one to the grocery store. This is stupid and I will not participate.
I think they are absolutely, positively, going to breach their face database and everyone’s purchase history all over the Internet.
I’ve been watching for an event like this with popcorn ready.
I’ve got a good/bad/terrible feeling that they’re playing for keeps in the race to be the biggest consumer privacy headline public relations disaster.
So this is where they draw the line? Interesting choice…
This is how you end up with laws mandating paper cards with pricing information.
Oh no, I accidentally smudged a little bit of paint over the facial recognition camera lens… Oops!
Going to be hard to do when it’s under a little black dome 45 feet up in the air. Also there’s dozens of them…
sounds like a sombrero situation
Oh no, I accidentally put paint in a super soaker and it squirted upwards on the camera! Silly me, I’m such a klutz!
Be careful to never shine a 20mW green laser into the lens of a camera!!
Paint ball gun ftw
And it definitely won’t negatively affect people of color, at all, will it?
If companies can’t protect the information they collect now, (a large portion of it gathered without consent), how are they going to protect even more information; and where can I opt out?..smh
The opt out comes in the form of a can of spraypaint.
No it comes from taking your money somewhere else. Why would you continue shopping at a place that makes you feel the need to vandalize their property to feel safe?
What do you propose I do when every supermarket in the area is doing this?
Or when all the supermarkets in your area are owned by Kroger?
Begin eating the rich.
I think I’ll try vandalism before cannibalism actually thanks
Your loss!
Two options:
- wear something that prevents facial recognition (something like Reflectacles, for example)
- don’t shop at Kroger
I’m doing the latter, but I’m probably going to pick up some anti-facial recognition stuff as well, just to screw with the various other orgs that do this (gonna try going through the airport w/ them as well the next time I travel).
I’ve thought about Reflectacles too, but I doubt the cameras use infrared in a store that’s already very well lit.
Great idea though, and I hope they work on countermeasures that work with visible light cameras too
Third option: force the government to outlaw this bullshit
Kroger owns a number of stores, making it even harder to not shop there: https://www.scrapehero.com/store/wp-content/uploads/2021/09/Kroger_Company_USA.png
We need a law in the US banning the use of computer assistance for identifying humans. Hands down. It’s not accurate, and it only emboldens people controlling resources.
I donr think you underatand who rules the US…
This ia a featuee of the system, not a bug
Please inform us. Who rules the US in reality?
Corporations
Well then just reference a Corporatocracy. Don’t add some weird mystery about what you mean.
The oligarchs who each own a large steak in critical enterprises for the economy, which permits them to dictate policy and extract value from the state via various transfers from the treasury via tax regimes, loans or other state aid.
Kinda weird for presumably an adult not to know this… but i guess we get politics we deserve after all
Common plebs can’t even ID their owners 🤡
Riiiight. Thank you for reminding me that I ALWAYS forget about those “five jew bankers”. Is it “four jew bankers”? How many Jewish people are in the mix here, and how mad should be about this?
you tell me: https://en.wikipedia.org/wiki/List_of_wealthiest_Americans_by_net_worth
also bringing up jews when the ruling regime is being criticized is a bad faith tactic attempting to derail the discussion. keep it up, regime whores!
Daddy dindu nuffin, mate! Enjoy your amazing healthcare, housing and education
Riiiight. Saying what you’re saying is totally equivalent to bringing up the same old bullshit that’s been used for hundreds of years.
So Oprah is in control of the community college classes I take and the AA meetings I go to which radicalize me? So confused. Where should I be going to find out the REAL TRUTH?
damn boy, who hurt u?
“To be clear, Kroger does not and has never engaged in ‘surge pricing,’” the statement said. “Any test of electronic shelf tags is designed to lower prices for more customers where it matters most.”
Isn’t that the same thing? It doesn’t matter if you raise prices on demand or lower them, the outcome is the same - different pricing at different times.
Yeah see it’s not surge pricing! We actually lower prices whentheresnobodyintheaisle so that the discounts are passed on to you! Also we list the lowered price in the ads and apps so when you come in you can be surprised by power of our tech! and the updated price
“Well, you see, ‘surge pricing’ means raising prices during the most high-traffic times. Here at Kroger, we pride ourselves in raising prices slightly before and after the peak times, and that’s technically not surge pricing! It’s just dynamic pricing with surge characteristics.”
Alternative prices
This is all a misunderstanding! The high price IS the regular price. We lower the prices at certain times to benefit our customers, who we love so very much. This is totally not surge pricing!
“We are just figuring out though”
Surge pricing=price gouging, there is no difference
Kroger also owns Ralphs, Dillons, Smith’s, King Soopers, Fred Myer, Fry’s, QFC, City Market, Owen’s, Jay C, Pay Less, Baker’s, Gerbes, Harris Teeter, Pick‘n Save, Metro Market and Mariano’s.
Missed Fred Meyer, which is huge in the PNW.
I don’t shop at any of those, mostly because it’s not my closest grocery store. It is the biggest though, I just don’t want to drive the extra 10 min to go there vs my local one w/ competitive prices.
Isn’t there a whole big deal about Fred Meyer merging with them and some anti monopoly bs going on?
Added
Thank fuck I haven’t heard of a single one of those stores and have never shopped in them
More of a hardcore Jewel/Osco shopper?
No - I think Mariano’s and PicknSave would be competitors in that region. I travel a bit through the US, and I’m flummoxed. My Kroger discount card works more times than not, no matter where my work takes me and no matter which the local branding is.
deleted by creator
That’s not surprising, if you live outside of the US. Otherwise, I do have a follow up query for you 😅
I’m in the us. Must be a west coast thing.
Kroger is big in the east, the others are bigger in the west IIRC. And OP missed Fred Meyer, which is big in the PNW.
We switched from Kroger to a couple of international groceries. It’s hit and miss quality wise, but this way I’m only supporting at most a handful of greedy shitbags.
And now Safeway!
But don’t worry, there’s still Walmart as an option.
One of the great benefits of living in Texas is HEB.
As an aside, I personally don’t understand why people would choose Kroger over Walmart
Fuck Walmart.
Well, they wrote some letters. There’s nothing more the nations law makers can do to protect citizens from corporate greed and price gouging. /s
What’s the benefit to the customer here? Idk if a store where I live started doing this, I would just stop going there. I know that can be difficult with the grocery monopolies in a lot of places, but I would try my hardest.
I think facial recognition should be banned outright because it’s highly inaccurate, racially biased, and used improperly by law enforcement. But in cases like this, even just a ban for all non-law enforcement applications would be really helpful. People don’t benefit from this! Just corporations, and barely so.
In my work as a government contractor, I witnessed the use of facial recognition for access control (getting into certain parts of a building) in exactly 1 building (of several dozens) and it was so completely unnecessary that I was left wondering what kind of nepotism or budget surplus lead to the implementation of such a lame security tool.
What’s the benefit to the customer here?
There’s no intended benefit to the customer.
Yes, it was a rhetorical question. Thanks for your input.
The problem is everything is a massive chain so as one goes, so goes them all so to speak. I have Kroger, Albertsons, and Walmart as my only choices for grocery store. I don’t see any chance that if Kroger does this Albertsons (assuming the proposed Kroger Albertsons merger fails) and Walmart don’t do the same.
Tl;dr it doesn’t need to benefit the customer if the customer has no real choice in where they shop
In the USA, facial recognition isn’t legal in some states (e.g. the company needs written permission from the individual to collect their facial data in Illinois), and other stores have had issues with facial recognition (e.g. https://www.ftc.gov/news-events/news/press-releases/2023/12/rite-aid-banned-using-ai-facial-recognition-after-ftc-says-retailer-deployed-technology-without) so I’m not sure how Kroger think they’ll succeed with this.
Honestly, they’ll probably miss that and pay massive fines in Illinois. It seems to be the traditional approach by companies that get into facial recognition to also not bother to listen to anyone who could have told them not to.
There’s no way lawmakers stop this, so anyone know a way to wear a mask in public without looking like a lunatic?
You could just become a fan of Insane Clown Posse
I haven’t stopped wearing an N95 in public since 2020. I’m not going to say nobody has ever been weird to me about it, but the vast majority of people are more interested in my colorful hat than my mask. YMMV depending on location.
That’s a good idea. I don’t shop at Kroger but it’s only a matter of time for others to try this.
