You probably already know this, but for others’ amusement… Southwest’s Pilot Training pathway program is called Destination 225, and I doub’t that many prople even in the airline business get the reference. So if nothing else, they’ve got a branding headstart.
An even funner Southwest PR story is the Malice in Dallas. I don’t have a good resource to point you to, but you can google it. it was an armwrestling match between CEOs to settle a corporate dispute. The two companies holstered their lawyers and settled the grudge with a big PR event.
You probably already know this, but for others’ amusement… Southwest’s Pilot Training pathway program is called Destination 225, and I doub’t that many prople even in the airline business get the reference. So if nothing else, they’ve got a branding headstart.
I didn’t! Had to look up online compass that had degrees on it.
But it doesn’t surprise me that any company’s PR guys would come up with things like that.
An even funner Southwest PR story is the Malice in Dallas. I don’t have a good resource to point you to, but you can google it. it was an armwrestling match between CEOs to settle a corporate dispute. The two companies holstered their lawyers and settled the grudge with a big PR event.