Ed Ziltron has a good piece regarding whether the losses are “just another startup” or something more. I am very much leaning towards “burning money at an insane rate just to give the impression of growth”.

In wood yes. But please keep them off my bike. You suddenly really start to enjoy the ball end of your Allen keys when working in tight spots and torx has none of that (and some brand are starting to use more and more torx on their models)