Thank you for your thoughtful reply. I myself worked for a social media company for some time (although more in IT, not in their core business). The success metrics for this company were exclusively followers, likes and so on. There were no other metrics whatsoever.
Yes, and while Charles Darrow, who became the first millionaire game inventor due to the game’s success, profited substantially from royalties, Lizzie Magie, the original creator of the game’s concept, sold her patent for just $500 and received no royalties.