The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.


8GB of unupgradable ram is unforgivable in today’s software landscape. Even if the OS is memory efficient, running multiple software still takes ram. I get it’s a $600 laptop, but that’s still an inexcusably low amount of ram for anything but grandma and similar.
100% of my job is word processors, medium sized spreadsheets, and cloud software. This laptop is perfect for me and, I’d argue, 90% of my colleagues, as a work computer.
I have zero issue with soldered on ram for a device used for the above purpose.
My home PC though, not an ideal fit.