I mean microtargetting the ads would mean they’d get less ad revenue. I think the big ones are
A) they use the data to evaluate markets and target new markets.
B) they sell it to police/intelligence agencies to fluff up their sales with bigger data numbers even though some of the data is “likes popcorn” and “bought a spoon off amazon”
C) corporate espionage type stuff, you collect info on a lot of people but then ID your main competitors or detractors to read their chat logs.
i think advertising purposes are just a front. They use it for something, but ads is just an afterthought/excuse for public.
I mean microtargetting the ads would mean they’d get less ad revenue. I think the big ones are
A) they use the data to evaluate markets and target new markets.
B) they sell it to police/intelligence agencies to fluff up their sales with bigger data numbers even though some of the data is “likes popcorn” and “bought a spoon off amazon”
C) corporate espionage type stuff, you collect info on a lot of people but then ID your main competitors or detractors to read their chat logs.
They were the seed that started the surveillance machine, but you’re completely right nowadays the real ““value”” is elsewhere