Tracking pixels undercount conversions 20-40% due to ad blockers and Safari ITP. Learn how pixels work, when they fail, and server-side alternatives for 2026.
Yep. That’s why FairMail is so great. It can be set up to not open images nor original formatting (HTML) by default. And for web, I hope that CanvasBlocker is enough to everytime appear as separate viewer
In 2026, GTM added enhanced server-side tagging containers that run on Google Cloud or your own infrastructure, sending data to ad platforms via server-to-server APIs rather than browser requests. This bypasses ad blockers entirely while maintaining GDPR compliance through first-party data collection.
If I understand correctly, that is only info if I was sent the mail, not if I’ve seen it. And no way to track if I have been on shop’s site and what I’ve bought
Yep. That’s why FairMail is so great. It can be set up to not open images nor original formatting (HTML) by default. And for web, I hope that CanvasBlocker is enough to everytime appear as separate viewer
Apparently they found a solution.
If I understand correctly, that is only info if I was sent the mail, not if I’ve seen it. And no way to track if I have been on shop’s site and what I’ve bought
I believe that is about browser navigation tracking, not email.
But to be fair I did not dig down on how it works.