Tracking pixels undercount conversions 20-40% due to ad blockers and Safari ITP. Learn how pixels work, when they fail, and server-side alternatives for 2026.
I don’t know enough about the subject to dispute anything on the website (also, tl;dr), but I have my doubts about an AI marketing firm’s estimates on the ROI of marketing technologies.
But it is true that companies do use those pixels. And also it’s kinda funny how that article is worded. Like a dead-pan troll that aims to make ones blood boil
The data Is sourced from Meta. Possibly it is a bit inflated, since they sell the service, but I imagine they know what they sell.
To be fair, I’m not too interested in that number itself; the article is rather interesting since it broadly goes in depth into why and how tracking pixels are used and what is the economy behind them.
I don’t know enough about the subject to dispute anything on the website (also, tl;dr), but I have my doubts about an AI marketing firm’s estimates on the ROI of marketing technologies.
But it is true that companies do use those pixels. And also it’s kinda funny how that article is worded. Like a dead-pan troll that aims to make ones blood boil
The data Is sourced from Meta. Possibly it is a bit inflated, since they sell the service, but I imagine they know what they sell.
To be fair, I’m not too interested in that number itself; the article is rather interesting since it broadly goes in depth into why and how tracking pixels are used and what is the economy behind them.